For years, the low season in Marbella —from October to May— has been a challenge for many owners of tourist properties. Bookings decrease, income drops and leaving a property empty can generate unnecessary costs. However, in an increasingly digital world, digital nomads have become a new opportunity to maintain occupancy and profitability outside the summer months.

At Guest Marbella, as experts in premium holiday rental management, we know that adapting to these new guest profiles is essential to ensure steady income throughout the year. In this article, we explain who digital nomads are, what they are looking for, and how you can attract them to your property during the low season in Marbella.

Who are digital nomads?

Digital nomads are professionals who work remotely and take advantage of this flexibility to live temporarily in different cities around the world. These are entrepreneurs, freelancers, creatives, consultants, developers, designers or executives who value quality of life, connectivity, culture and climate when choosing their next destination.

Marbella is becoming an ideal destination for this type of traveller thanks to:

• Its mild climate all year round
• Reliable internet connection and coworking spaces
• Healthy, outdoor lifestyle
• Wide range of leisure, dining and nature experiences
• Air connections to major European cities

Why Marbella is perfect for digital nomads in the low season

1. Pleasant weather even in winter

While many European cities face cold and darkness during autumn and winter, Marbella offers mild temperatures, sunny days and outdoor activities almost year-round. This makes the city a very attractive refuge for those looking to escape the winter without leaving Europe.

2. Tech infrastructure and connectivity

One of the key factors for digital nomads is quality internet access. Marbella has good fibre optic coverage, modern coworking spaces and cafés ready for remote work. This makes it easy to combine productivity with quality of life.

3. Cosmopolitan lifestyle

Marbella has a strong international community, with residents and visitors from all over the world. This facilitates the integration of newcomers, encourages networking and creates a welcoming, multicultural atmosphere.

4. More attractive prices off-season

Many owners lower their prices outside of summer, making premium holiday homes in Marbella during the low season much more affordable for stays of 1 to 3 months — the preferred period for most digital nomads.

How to adapt your holiday rental to attract digital nomads

1. High-speed WiFi and workspace

The first requirement is obvious: offer a fast and stable connection. If your property doesn’t have sufficient speed, upgrading should be a priority. Also, having a comfortable desk, ergonomic chair and good natural light will make your listing stand out.

2. Monthly or flexible stays

Unlike traditional tourists, digital nomads look for mid-term rentals (15–90 days). Platforms like Airbnb already allow you to set monthly prices with discounts for long stays. This pricing model is key to attracting this segment.

3. Included services and residential comfort

Offering extras like biweekly cleaning, linen changes or remote tech support can make a real difference. Many remote workers want to feel “at home” — but with the convenience of a professional service.

4. Functional design and a pleasant atmosphere

Avoid overloading the home with unnecessary decorative elements. Choose a warm, minimalist and cosy style. Open spaces, natural light and comfort touches (quality coffee maker, Smart TV, Bluetooth speakers) make a stay more appealing to this kind of guest.

5. Local insight and community

Many digital nomads appreciate having a welcome guide that includes:

• Cafés suitable for working
• Gyms, yoga or sports activities
• Local markets or healthy supermarkets
• Taxi numbers or transport apps
• Networking events or social groups in town

At Guest Marbella, we provide this kind of information to help guests settle in from day one.

Benefits for owners during the low season

1. Steady income and less turnover

With bookings of one month or more, operational tasks (check-in, cleaning, guest management) are reduced and income becomes more predictable. This helps control costs without leaving the property empty.

2. Less wear and tear than classic holiday rentals

Digital nomads tend to be responsible travellers who look after the property and value stability during their stay. They don’t throw parties or require daily services, which reduces overall wear and tear.

3. Visibility in new market segments

Attracting this guest profile boosts your visibility on platforms like Airbnb for long stays, and can lead to future recommendations and repeat bookings.

4. Stronger brand positioning

If your property delivers a great experience to these guests, your reputation as a host improves and you can raise rates or maintain consistent occupancy — even in quieter months.

How GuestMarbella can help

At GuestMarbella, we know the digital nomad profile well and we understand what they’re looking for in a premium holiday rental. That’s why:

• We adapt your property for this market with equipment and service recommendations.
• We optimise your listing on platforms to target medium- and long-term searches.
• We manage check-ins, support, maintenance and cleaning throughout the stay.
• We offer legal and tax advice to ensure full compliance with current regulations.

Our goal is to make your property work for you during the low season, without you having to worry about a thing.

Rent your property during the low season in Marbella

The low season in Marbella doesn’t have to be a loss-making period. On the contrary, it can be an excellent opportunity if you know how to adapt to emerging traveller profiles. Digital nomads are looking for exactly what Marbella has to offer: climate, quality of life, connectivity and wellbeing.

As a property owner, adapting your home to this market — and relying on professional management like GuestMarbella — will allow you to keep your income active all year long, reduce vacancy, and raise the quality of your bookings.

Marbella has everything digital nomads are looking for. And your property can too.